The Best Motorcycle in the World
The usual way new and even many experienced bikers decide on what bike they are going to buy is to look at what their buddies are riding, or what the magazines have been testing recently.

While both these options have some merit they are not without their problems. Consider:

a) your mate may be a different size from you, they may be more or less flexible, they may be more or less experienced, their riding style and needs may be completely different from yours and so ultimately will be their choice of bike.

b) Magazine tests, the mags are supposed to be fair and impartial when it comes to bike and kit tests. However think about these 2 real examples

A magazine which had previously written positive reports about a particular manufacturers bikes were in the eyes of one journalist not given the respect they deserved and so wrote a negative test report on an almost identical machine which they had previously stated numerous times was a great bike.

A manufacturer withdrew all national advertising from a magazine and encouraged their dealers not to advertise with that particular publication due to a lengthy test piece critising certain things the magazine regarded as unacceptable faults in a new machine.

So the magazines can affect bike sales by unfair writing and manufacturers can punish magazines by withdrawing valuable advertising revenue.

You decide; can all bike tests then be truly impartial?

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